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    Snake Oil in the PR business? Say it ain't so...

    Snake Oil in the PR business? Say it ain't so...

    FromStories and Strategies for Public Relations and Marketing

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    Snake Oil in the PR business? Say it ain't so...

    FromStories and Strategies for Public Relations and Marketing

    ratings:
    Length:
    20 minutes
    Released:
    Jul 12, 2020
    Format:
    Podcast episode

    Description

    According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.Guest Michelle GarrettGarrett Public Relations, Columbus, Ohiomichelle@michellegarrett.com
    Released:
    Jul 12, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.