Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion. In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience. Guest: Nicholas BruneauWebsite | Email | Skype | LinkedInEngage with Impact WebsiteEngage with Impact on AmazonCheck out the YouTube Trailer for the Engage with Impact bookWatch Frankie the Dinosaur Video Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show