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The Success of Digital News Start-ups

The Success of Digital News Start-ups

FromStories and Strategies for Public Relations and Marketing


The Success of Digital News Start-ups

FromStories and Strategies for Public Relations and Marketing

ratings:
Length:
23 minutes
Released:
Jan 31, 2021
Format:
Podcast episode

Description

According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could be a welcome sign that local news may survive after all. As many legacy news outlets struggle, industry analysts are looking to digital start-ups to fill the need. And without some of the traditional business models, some are showing remarkable creativity. In this episode we speak with the co-founder of an award-winning digital model based in Edmonton, Alberta, Canada. Guest: Karen Unlandkaren@taprootpublishing.ca https://www.taprootedmonton.ca/“On every continent and in every market context, innovating news publishers are finding ways to adapt and thrive in the face of changing consumer behaviour and competition that is driven, in large measure, by the rapid changes and challenges of digital technology.” Dr François Nel, Editor of World Press Trends 2019
Released:
Jan 31, 2021
Format:
Podcast episode

Titles in the series (100)

Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.