31 min listen
Small Business’s Digital Pivot
FromDisruptors
ratings:
Length:
33 minutes
Released:
Jun 9, 2020
Format:
Podcast episode
Description
COVID-19 pushed Canada into the first recession since the mass adoption of smartphones. Entering 2020, Canada had more than 500,000 businesses that were predominantly analog. The crisis has served as a catalyst for small businesses including traditional businesses to pivot to digital as they closed their doors due to COVID-19. Businesses that will emerge from this crisis stronger, are the ones that changed their strategies through the crisis to reach customers in new ways. In this episode, John Stackhouse is joined by Lori Darlington, VP, Small Business & Strategic Partnerships at RBC and together they examine a series of case studies on small businesses who have pivoted to new strategies to grow through the pandemic. In this episode we discuss:How small businesses can scale coming out of the crisisHow have they used digital to improve the customer experience and reach new customers?What do small businesses need to thrive beyond the pandemic, in terms of capital, support, public policy and consumer behaviour?
Released:
Jun 9, 2020
Format:
Podcast episode
Titles in the series (100)
BlackBerry's Big Pivot Event Highlights (Jan. 16, 2019): John Chen didn't set out to be The Turnaround Guy. He just played to his strengths. He’s had plenty to fix at BlackBerry, the iconic Canadian tech company he took over as executive chairman and CEO in 2013. BlackBerry’s CEO & Executive Chairman says he’s driven to do what others think isn’t possible. He spoke at the last RBC Disruptors about trade tensions between the U.S. and China, the future of mobile devices and how artificial intelligence is changing cybersecurity. by Disruptors