In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to discuss the transformative impact of COVID-19 on the advertising industry as a whole. 
 
Meredith reveals how different buyer demographics have reacted differently to COVID-19. While a baby boomer with significant passive income might be less concerned with the ongoing situation, your sales might have witnessed a significant dip if you are targeting a younger clientele.


 


Listen in while Vitaly and Meredith discuss how the pandemic has accelerated the shift toward e-Commerce and digital advertising. But, is this shift towards digital a permanent one? Will Covid change buyer behavior for good? Or, can we expect store footfalls to go back to pre-Covid levels once a vaccine is discovered and the fear of infection subsides?


 


Whether you have already pivoted your targeting to this entirely new demographic already or you are seeking actionable insights on how to target them without eroding your brand trust and identity, this is a timely episode for all marketers.


Key Takeaways from this Show



Will the virus outbreak change buyer behavior for good



How are brands adjusting to the accelerated shift towards eCommerce



Why measuring return on ad spend is more important now than ever before



And much, much more...

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