The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.Guest: Amanda Milligan, Marketing Director, Fractlamanda@frac.tl Amanda’s podcast is called “Cashing in on Content Marketing”