Want to identify and create relevant content for businesses? Today's guest, B2B content strategist Christine McLean Lewis shares her tip for leveraging diverse content marketing techniques to get in front of clients when they are in the market for your product!Connect with Christine:WebsiteLinkedInChristine's Content Strategy Process:Target high intent customers. Analyze keywords related to customer problems.Aligning content creation with the business goals.Focus on bottom and middle funnel content (product-led content/case studies.)How to determine effectiveness:Consider the effectiveness of the content after an initial three-month period.Christine prefers to stay with the brands for a minimum of 18 months.Breaking down the customer journey:The customer journey is like a kids' playground. Different customers might interact with the brand across different touch points, just as children choose a variety of paths to enjoy the playground.Top advice for listeners:  Avoid following the crowd.Focus on showcasing your brand's expertise.Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Get my Ultimate SEO Task List (Plus Google Calendar!)Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!