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    Tweeting a Social Movement - Black Lives Matter and its use of Twitter

    Tweeting a Social Movement - Black Lives Matter and its use of Twitter

    FromStories and Strategies for Public Relations and Marketing

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    Tweeting a Social Movement - Black Lives Matter and its use of Twitter

    FromStories and Strategies for Public Relations and Marketing

    ratings:
    Length:
    16 minutes
    Released:
    Jul 19, 2020
    Format:
    Podcast episode

    Description

    Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.Guest Candice LaShara Edrington, Ph.D.Assistant Professor of Strategic Communication, High Point University, North Carolinacedringt@highpoint.edu Link to download Study 
    Released:
    Jul 19, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.