17 min listen
Nudge Theory Part I with Rory Sutherland
FromStories and Strategies for Public Relations and Marketing
Nudge Theory Part I with Rory Sutherland
FromStories and Strategies for Public Relations and Marketing
ratings:
Length:
27 minutes
Released:
May 9, 2021
Format:
Podcast episode
Description
Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.Guest Rory Sutherland, Vice chairman Ogilvy UKhttps://www.ogilvy.com/Check out Nudgestock 2021To book Rory for your event emailCanadian Nudge Team = BeSci Team UK Nudge Team = Behavioural Insights Team Australian Nudge Team = Behavioural Economics Team of Australia American Nudge Team = Social and Behavioural Sciences Team
Released:
May 9, 2021
Format:
Podcast episode
Titles in the series (100)
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