Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress. A few weeks ago, between Christmas and New Year’s, one physician in London, part of the NHS system, made a comment on Twitter that caught the ire of public relations professionals not only in the UK, but other parts of the world. Dr Meenal Viz seemed to suggest removing anyone “with the title Communications Manager” from NHS Communications, because “we don’t need to pay someone £30k to update the hospital Twitter feed.”It’s so hard to communicate on Twitter – that limitation of 280 characters. In this episode we chat with Dr Viz, toss the character limit aside, and get to the heart of the message… and to the right audience intended.Meenal Viz, Ph.D. Clinical Fellowinfo@meenalsworld.com Link to Meenal’s World podcast (via apple) https://podcasts.apple.com/ca/podcast/meenals-world/id1499166981