Strategies never fail—people do. As an authority on the relationship between strategy and human behavior, David Ducheyne engages in a powerful conversation about the negative behaviors that undermine collaboration and strategic progress within companies. David is the founder of Otolith out of Belgium, and we invited him to discuss what makes a meaningful strategy resonate deeper and last longer with employees. His insights resonate with anyone invested in nurturing a workplace culture primed for innovation and strategic triumph. In this episode, David reflects on how tolerating, hiring, and stimulating bad behaviors lead to failures in reinforcing strategies. He also addresses the emotional nuances of customer-oriented strategy detachment and the power of feedback to spark innovation.   For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or Stitcher. Or tune in on our website. Original podcast track produced by Entheo. Want to connect with thousands of other strategic HR leaders like you? Join the HR Superstars Community! Listening on a desktop & can’t see the links? Just search for HR Superstars in your favorite podcast player.* Hear Adam’s thoughts on elevating your HR career by following him on LinkedIn. Click here to download 15Five’s Employee Engagement Playbook!