In this week's episode, I talk with Nat Eliason, CEO & Founder of Growth Machine. Using a “systems-first” approach and by producing great content, he quickly grew this business from zero to 2 million ARR in less than 2 years and now has a 10-person team working around the U.S.   Growth Machine is an SEO-focused content marketing agency that mostly works with eCommerce and tech companies by managing their blog content production.    With ad costs increasing, more businesses are looking for someone who can create, optimize, and promote content, while also giving them the best chance of ranking high in Google searches. With high-quality writers that consistently meet deadlines and by following a very structured system, Growth Machine delivers great results for their clients.    Listen in to hear a robust episode full of valuable information. Nat also wraps up with two important suggestions for anyone in the early stages of starting their own content business. Break out your notepad and pen for this one, folks!