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202: Packaging and Pricing for Productized Services

202: Packaging and Pricing for Productized Services

FromWorking Without Pants - Creative Entrepreneurship


202: Packaging and Pricing for Productized Services

FromWorking Without Pants - Creative Entrepreneurship

ratings:
Length:
19 minutes
Released:
Aug 3, 2021
Format:
Podcast episode

Description

When productizing services, it can be a challenge to figure out how to package and price those services. Additionally, having the discipline to stick to a productized framework is often more difficult than people realize. In this episode of the Working Without Pants podcast, I share a methodology that has helped me productize services successfully, and the benefits it can bring to your business. In essence, I recommend building three core packages to align with different tiers of service, as well as offering à la carte options you can use to customize packages as needed.  This will streamline your sales process, reducing the time spent negotiating with clients. It also helps keep your operations team organized and able to scale more efficiently and quickly. It’s also important to have your packaging and pricing information organized on a simple rate card that you can easily share with clients. There may be cases where you alter pricing for specific clients, but the line items stay the same. If you can be diligent about following a productized framework like the one above, you’ll minimize your team’s workload and have less confusion about your services.   Want to work with me as an advisor? Visit jake-jorgovan.com/coaching   Resources: https://www.vidyard.com/podcast/nopants/ https://contentallies.com/
Released:
Aug 3, 2021
Format:
Podcast episode

Titles in the series (100)

On the Working Without Pants podcast I bring you the inspiring stories of agency owners and consultants. I dive deep to uncover the secrets of their success. We talk about how they got started, what led to their success, and how they maintained a life / work balance along the way. I often also talk about business development strategies for these agencies and what is working for them. Many of your listeners include individuals who run software development agencies, digital marketing agencies, design firms, consulting companies, video production agencies, freelancers, consultants and many more. Topics we cover are b2b sales, winning new clients, lead generation, sales process, growth tactics, million dollar consulting, outreach, outbound sales, thought leadership, positioning and much more. And as always, I keep the show fun and record episodes without pants!