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133: Building a ghostwriting agency with Lacy Boggs

133: Building a ghostwriting agency with Lacy Boggs

FromWorking Without Pants - Creative Entrepreneurship


133: Building a ghostwriting agency with Lacy Boggs

FromWorking Without Pants - Creative Entrepreneurship

ratings:
Length:
48 minutes
Released:
Jun 26, 2019
Format:
Podcast episode

Description

In this episode, I speak with Lacy Boggs , director of The Content Direction Agency -writing high quality content and creating bespoke content marketing strategies for online entrepreneurs. Determined to stay home with her baby about 8 years ago, Lacy quit her regular job as a journalist, started writing a food blog and eventually started ghostwriting for some big authors. She has an amazing talent of being able to write content from each client’s own tone of voice, so this led her to starting her own agency. She started as a solo freelance writer to growing into a team of 10 while only working 20 hours per week. Listen here to learn all about how Lacy grew The Content Direction Agency, how her incredible team is able to produce content that is used to its full potential, and why the agency model was the better decision for her to scale her business.
Released:
Jun 26, 2019
Format:
Podcast episode

Titles in the series (100)

On the Working Without Pants podcast I bring you the inspiring stories of agency owners and consultants. I dive deep to uncover the secrets of their success. We talk about how they got started, what led to their success, and how they maintained a life / work balance along the way. I often also talk about business development strategies for these agencies and what is working for them. Many of your listeners include individuals who run software development agencies, digital marketing agencies, design firms, consulting companies, video production agencies, freelancers, consultants and many more. Topics we cover are b2b sales, winning new clients, lead generation, sales process, growth tactics, million dollar consulting, outreach, outbound sales, thought leadership, positioning and much more. And as always, I keep the show fun and record episodes without pants!