Years ago, I worked as a freelance writer producing my content exclusively. These days, I still write articles for the websites I run, but I also employ several writers to create content for me on topics outside my areas of expertise. To scale a content website, you need to publish more articles and blog posts, and it's impossible to write them all yourself. When you dive into a niche, you'll quickly find many untapped keywords, topics, and ideas on which you should publish content to scale up your traffic and hopefully increase your revenue. Your options include hiring freelance writers using a service like Upwork or perhaps advertising on the ProBlogger Jobs board, or outsourcing to a content agency.One agency that I've used for my content websites is called wordagents.com. For context, at the time of recording this interview, you could order 1,000 words, about the length of a standard article, for $114 and 10,000 words for $810. The more you order, the greater the discount. If you're running a website and need content on topics you're not an expert in, I'd encourage you to consider using an agency like WordAgents. I wanted to understand a little more about how they produce content and help writers understand what it's like working for a company like WordAgents. So this week, I caught up with David Petterson. He's based in Boston and is the Chief Operating Officer of WordAgents. In this episode, we discuss:How WordAgents produce contentHow many writers WordAgents employWhat it's like to work for a company like WordAgentsThe role of AI in content publishingThe value of a writing portfolio vs. academic qualificationWordAgents' new money-back guarantee if they don't produce your content in 7 days (per 10,000 words)Resources:Website: WordAgentsSupport the show