In this episode, I speak with Say Gabriel of Anansi Content Solutions. Anansi helps businesses or organizations connect with the people who want to throw money at them! This is done through effective communication and content. Say's work revolves around being the bridge between the creative empathic space of understanding the people served and what they need and value by creating positioning statements and messaging around a company's brand so that people can reach them and connect with them. Just hearing this description, which essentially defines Content Marketing, gives you an idea of the power of choose the right words to convey meaning. Communication skills sit at the core of a good business, tune in to hear about Say's work, including how she creates content and acquires customers.