46 min listen
207: Building Outbound as a Sustainable Growth Channel With Isaac Marsh, Partner at Lead Cookie
207: Building Outbound as a Sustainable Growth Channel With Isaac Marsh, Partner at Lead Cookie
ratings:
Length:
31 minutes
Released:
Nov 30, 2021
Format:
Podcast episode
Description
One of the most common mistakes I see business owners and marketers make is spreading their marketing efforts across too many channels. The focus needs to be on the scalability of a few channels instead of getting caught up in launching as many campaigns as possible. In this episode of the Working Without Pants podcast, I share my insight on how you should be thinking about marketing in order to produce real results for your business. To see which marketing channels will work best for your business, some testing is required. Typically, you should be able to see if a channel is working within about three months. Once you find a channel that works, I recommend doubling down on that channel and scaling it up. You can repeat this process with any other channel you think might work. By focusing on a few channels that produce predictable results, you will not only have consistent leads coming in but will reduce the time and energy you need to spend on marketing. With a repeatable process in place, you can easily delegate those marketing efforts to someone other than yourself. Want to work with me as an advisor? Visit jake-jorgovan.com/coaching. Resources https://www.vidyard.com/podcast/nopants/ https://contentallies.com/
Released:
Nov 30, 2021
Format:
Podcast episode
Titles in the series (100)
137: Building a 35+ person remote content agency with Devin Bramhall of Animalz: In this noteworthy episode, I sit down with , Director of Marketing with , a content marketing agency that works with huge name customers. It was founded as a co-located company in NYC by a man named Walter Chen. Because the best talent isn’t all... by Working Without Pants - Creative Entrepreneurship