126: 7 LinkedIn Outreach Frameworks that generate results Part 2

137: Building a 35+ person remote content agency with Devin Bramhall of Animalz: In this noteworthy episode, I sit down with , Director of Marketing with , a content marketing agency that works with huge name customers. It was founded as a co-located company in NYC by a man named Walter Chen. Because the best talent isn’t all... by Working Without Pants - Creative Entrepreneurship

46 min listen

117: How to get more out of Linkedin with Alex Pirouz of Linkfluencer: Alex Pirouz is the founder of Linkfluencer, Australia's Leading LinkedIn Training Company. Through Linkfluencer, Alex is on a mission to transform social selling on Linkedin and build the next generation of influencers. What influencer... by Working Without Pants - Creative Entrepreneurship

36 min listen

121: Winning new consulting clients with David A. Fields: David is the author of The Irresistible Consultant's The Guide to Winning Clientsand The Executive Guide To Consulting. He joins us on the podcast today to discuss how to get better at the sales part of consulting. David's background was on... by Working Without Pants - Creative Entrepreneurship

34 min listen

114: Consulting success with Michael Zipursky: On this week's podcast I speak with Michael Zipursky, CEO, author of The Elite Consulting Mind and coach to elite consultants. Michael is in the business of helping consultants to scale and grow, to attract more clients, to increase fees and... by Working Without Pants - Creative Entrepreneurship

38 min listen

113: Launching a best selling book with Tom Morkes: Are you familiar with The Seven Day Startup by Dan Norris? Stop Thinking Like a Freelancer by Liam Vitch? The Sober Entrepreneur by Russ Perry? All of these past guests of the podcast launched their books with... by Working Without Pants - Creative Entrepreneurship

46 min listen

131: Building a productized bookkeeping service with Meryl Johnston of Bean Ninjas: On this week's episode I sit down with Meryl Johnston of Bean Ninjas, a productized service focused on bookkeeping i.e. tracking day-to-day transactions in Xero. Meryl came from a background in accounting where she worked on a lot of... by Working Without Pants - Creative Entrepreneurship

30 min listen

125: 7 Linkedin Outreach Frameworks that generate results Part 1: Part 1: Frameworks 1-3 At Lead Cookie, we have run over 150 Linkedin outreach campaigns. Each one for has different value propositions for different types of businesses. Through these campaigns, we have come across 7 core frameworks that we use over... by Working Without Pants - Creative Entrepreneurship

27 min listen

116: Becoming a Hands Off CEO with Mandi Ellefson: This week on the podcast I speak with Mandi Ellefson the author of Hands Off CEO. Mandi's business is all about helping entrepreneurs and agency owners to live the dream by building a company that can run without them. Here on the podcast we're... by Working Without Pants - Creative Entrepreneurship

47 min listen

120: Productizing content marketing with Madeleine Lambert: Madeleine is the CEO of Content Refined, a content marketing agency built to scale offering productized content marketing packages. The agency is made of up herself, her business partner and a business manager working in tandem with a remote... by Working Without Pants - Creative Entrepreneurship

26 min listen

145: Million Dollar Consulting with Alan Weiss: In this week’s episode, join me in hearing tons of advice from , author of a phenomenal book called “Million Dollar Consulting,” or as I like to call it, The “Bible” of Consulting, which is one of numerous books and articles he’s written.... by Working Without Pants - Creative Entrepreneurship

40 min listen

118: Building a community around your target prospects with Chris Ortolano: Today's guest on the podcast is sales nerd Chris Ortolano of Outbound Edge. Not only does Chris do sales consulting for companies, he's also the creator of a community I always recommend to people: Sales Stack Slack. On this... by Working Without Pants - Creative Entrepreneurship

43 min listen

115: Transitioning from agency to SaaS owner with Mike McDerment of Freshbooks: This week I speak with Mike McDerment, author of Breaking the Time Barrier and CEO of Freshbooks, the hugely popular invoicing and accounting software built for owners, not accountants. Mike left business school in his 4th year and... by Working Without Pants - Creative Entrepreneurship

34 min listen

119: Mike Michalowicz on Profits & Process: On this week's podcast we have Mike Michalowicz, the author of Clockwork. Profit First, The Pumpkin Plan, Surge, and The Toilet Paper Entrepreneur. Mike's book Profit First helped me to pay down 15K of credit card... by Working Without Pants - Creative Entrepreneurship

34 min listen

122: Revolutionizing an industry with Josh Elledge: In today's podcast I sit down with Josh Elledge of UpMyInfluence.com. Josh got his start with a business called SavingsAngel - despite having no money to get the business off the ground, he managed to generate over 6 million in revenue... by Working Without Pants - Creative Entrepreneurship

31 min listen

128: Growing your business through a personal brand with Chris Ducker: In this episode I chat with personal branding expert Chris Ducker, founder of Youpreneur. Chris has built call centres employing hundreds of people and built up Virtual Staff Finder which now runs without his involvement. People often ask... by Working Without Pants - Creative Entrepreneurship

37 min listen

123: Building a content marketing agency with Say Gabriel: In this episode, I speak with Say Gabriel of Anansi Content Solutions. Anansi helps businesses or organizations connect with the people who want to throw money at them! This is done through effective communication and content. Say's... by Working Without Pants - Creative Entrepreneurship

46 min listen

126: 7 LinkedIn Outreach Frameworks that generate results Part 2: Part 2: Frameworks 4-7 At Lead Cookie, we have run over 150 Linkedin outreach campaigns. Each one for has different value propositions for different types of businesses. Through these campaigns, we have come across 7 core frameworks that we use over... by Working Without Pants - Creative Entrepreneurship

29 min listen

156: Handing over the sales role with Isaac Marsh of Lead Cookie: For those that have been reading my blog posts, you know by now that I’ve successfully handed off my sales role to a friend-turned-team member. That team member is . Isaac is not only head of sales with , but he helps test new offer strategies we... by Working Without Pants - Creative Entrepreneurship

45 min listen

127: The Lead Cookie Sales Playbook: Our sales call script: Over the last 16 months, I have built and refined a sales call framework that I use over, and over again. I read books, learned from others, and refined until I had a rock solid sales call flow. I never wing it, I have a refined flow that I take... by Working Without Pants - Creative Entrepreneurship

36 min listen

135: $0-2M ARR content agency in less than 24 months with Nat Eliason: In this week's episode, I talk with , CEO & Founder of . Using a “systems-first” approach and by producing great content, he quickly grew this business from zero to 2 million ARR in less than 2 years and now has a 10-person team working around... by Working Without Pants - Creative Entrepreneurship

40 min listen

133: Building a ghostwriting agency with Lacy Boggs: In this episode, I speak with Lacy Boggs , director of The Content Direction Agency -writing high quality content and creating bespoke content marketing strategies for online entrepreneurs. Determined to stay home with her baby about 8 years ago, Lacy... by Working Without Pants - Creative Entrepreneurship

48 min listen

134: Becoming a thought leader with Jason Van Orden: On this week’s episode, I speak with Jason Van Orden who calls himself a “thought leader business strategist”- essentially taking someone who is an expert in their field and turning them into a thought leader within that industry.... by Working Without Pants - Creative Entrepreneurship

41 min listen

142: Hiring your first salesperson with Damian Thompson: If you’re thinking about hiring a salesperson for your business, you NEED to give this episode a listen. and I discuss the reasons behind why we cringe when someone says, “I’ve got a sales problem- so I’m going to hire a salesperson.”... by Working Without Pants - Creative Entrepreneurship

50 min listen

124: My plan for Zero to $60k in 90 days for my new business: This week's podcast is a special solo episode which I'm also recording for my Youtube channel. After 18 months of building a productized Linkedin Lead Generation service up to ~$60k in MRR, I've decided that it's time to start a second business. In... by Working Without Pants - Creative Entrepreneurship

24 min listen

140: Marketing for consultants with Michael Zipursky: In this week’s eye-opening episode, I dive into a great interview with , coach and CEO of . With a background in building and consulting businesses in North America and with multibillion-dollar businesses in Japan, he’s developed a coaching... by Working Without Pants - Creative Entrepreneurship

41 min listen

143: Self-reliance with John Jantsch: Catch this week’s episode with , President at and author of his newest book I’m already loving called “.” John has appeared on here before, and with his years and expertise in small business marketing, it’s a no-brainer to bring him back on... by Working Without Pants - Creative Entrepreneurship

39 min listen

129: Lessons from my mentor, Alex McClafferty of WPCurve: On this episode I sit down with my coach and mentor Alex McClafferty. Alex is one of the co-founders of WPCurve, a monthly recurring subscription and productized service focused on supporting Wordpress sites for a small monthly fee. WPCurve is an... by Working Without Pants - Creative Entrepreneurship

50 min listen

136: High-value writing for high-profile prospects with Jessica Mehring: On this episode, I speak with , CEO and Senior Copywriter at , a content marketing agency that produces very technical and difficult work for companies focused on enterprise sales. Jessica started her copywriting career in the corporate world,... by Working Without Pants - Creative Entrepreneurship

35 min listen

150: Establishing your point of view with Philip Morgan: is a good friend of mine and joins us this week for the second time on here because he’s got some great insights to share! For good reason, his LinkedIn description says, “I'm a pusherman. I get paid to push people beyond their comfort zone so... by Working Without Pants - Creative Entrepreneurship

49 min listen

148: Selling your agency with Peter Levitan: joins us in this week’s episode to discuss how he went about selling his agency and some words of advice for those who are thinking about selling theirs. Currently living in Mexico, Peter is a Business Development Consultant for advertising... by Working Without Pants - Creative Entrepreneurship

46 min listen

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126: 7 LinkedIn Outreach Frameworks that generate results Part 2

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