If you have any familiarity with SEO, you’ve heard of EAT: Expertise, Authoritativeness, Trustworthiness. It’s part of the guidelines by which Google judges the effectiveness of its algorithm and a benchmark for content creators. Like anything else in the SEO world, people have tried to hack it, but in this episode of The Long Game, Kevin Indig, Director of SEO for Shopify, explains how to authentically establish trust in your content so that it inspires shares and links, and fuels your entire content machine. This episode is shorter than usual because it was part of our Office Hours series, a bi-monthly virtual event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience. Register for free.Show TopicsHave an SEO sandbox to experiment inCreate content only you can createBuild trust with backlinks and robust evidenceGive high quality recommendationsIncrease trust and authority with original dataIndividual growth leads to company growthShow Links Check out ShopifyCheck out Kevin-Indig.comFollow Kevin Indig on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/