46 min listen
Part 3 - How to Build Your B2B Podcast Strategy and Plan
Part 3 - How to Build Your B2B Podcast Strategy and Plan
ratings:
Length:
16 minutes
Released:
Mar 16, 2021
Format:
Podcast episode
Description
All great podcasts start with an idea to share valuable information. But, the idea alone isn’t enough. You need to refine this idea into a functional strategy for targeting a specific audience with a distinct message. In this episode of the Working Without Pants Podcast, I’ll explore some of the things you need to consider before ever hitting record on your first podcast episode. I discuss why when deciding on your podcast’s subject matter, it’s important to appeal to prospects and partners instead of peers in order to generate new business. I also dive into the different ways you can go about selecting a name and why there’s no perfect formula you have to follow. It really comes down to what name would attract your ideal prospects and audience, and this differs from industry to industry. I talk about why interview-based podcasts are best for the B2B sector and why the length of your show isn’t as important as being able to deliver value throughout the entirety of your show. If you’re ready to get started on your podcasting journey, visit https://contentallies.com/ to learn more about our full-service podcast production services.
Released:
Mar 16, 2021
Format:
Podcast episode
Titles in the series (100)
137: Building a 35+ person remote content agency with Devin Bramhall of Animalz: In this noteworthy episode, I sit down with , Director of Marketing with , a content marketing agency that works with huge name customers. It was founded as a co-located company in NYC by a man named Walter Chen. Because the best talent isn’t all... by Working Without Pants - Creative Entrepreneurship