12 min listen
Ep. 43 | What to do when your ads just aren't working (A Case Study)
FromMarket, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs
Ep. 43 | What to do when your ads just aren't working (A Case Study)
FromMarket, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs
ratings:
Length:
19 minutes
Released:
Oct 9, 2021
Format:
Podcast episode
Description
In this week's Saturday Strategy Session, we are diving deep into an actual ad campaign that started out working great then suddenly crashed. We spent 3+ months working on getting it back up and running... here's a peek into how we did it!It's inevitable that there are times when your ad campaign may not be working the way you want it to. In this episode, I talk about the process that I follow with my own clients when this happens.If they aren’t working, then follow this process:1. Look at the data and figure out what isn’t working.2. Lower the budget and/or pause the campaign while you make adjustments (but don’t just give up and move on).3. Focus on improving the messaging first.4. If you’ve updated the messaging 3-5 times and still not seeing success, it may be time to revamp the offer.P.S. If your ads ARE working, then slowly scale the budget up by about 20% every 4-5 days.Check out the September 2021 Case Studies HERELinks from the EpisodeFacebook Ad Targeting Groups for TeacherpreneursMy Fave Customer Management Tool: Dubsado___Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comThe Market, Scale, Grow Community
Released:
Oct 9, 2021
Format:
Podcast episode
Titles in the series (100)
Ep. 6 | The Importance of Numbers and Data in your Teacher Side Hustle by Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs