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114 | Marketing Campaign Failure and What You Can Learn From It: Case Study

114 | Marketing Campaign Failure and What You Can Learn From It: Case Study

FromMarket, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs


114 | Marketing Campaign Failure and What You Can Learn From It: Case Study

FromMarket, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs

ratings:
Length:
19 minutes
Released:
Mar 25, 2023
Format:
Podcast episode

Description

In this week's Saturday Strategy Session, we chat about failure in marketing, specifically failure with Facebook ads. In this episode, I share a case study about the (frustrating!) Facebook ad results that I got a few months ago. Our goal was to sell a product. A product that this company has sold tens of thousands of times. There are tons of testimonials of how great the product is and how so many people use it in the classroom. So, lack of sales was not due to the product itself, but instead the Facebook ads were not doing their job.Remember, your marketing efforts will not always work immediately. I get it - It can be confusing, frustrating, and overwhelming. However, with time, patience and effort, your work will eventually pay off! Tune in to hear how this was the case for one of my clients!Key Takeaways/Episode Timestamps:Have an idea of what success will look like {01:55}How much are Facebook ads? {02:30}Case study: The client’s overall goal {05:06}What to do when your Facebook ads are not working {05:52}Facebook Ads Sprint {14:30}  Links and Resources:Book a Strategy Session → marketscalegrow.com/mondayminis FREE audience audit call → marketscalegrow.com/audienceaudit Join the waitlist for Dream List Essentials-Facebook Ads Course! → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups___Find me on Instagram @heyitsjenzaia Email Me: hello@jenzaiadimartile.com Join the Facebook community The Market, Scale, Grow Community
Released:
Mar 25, 2023
Format:
Podcast episode

Titles in the series (100)

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. ⁣⁣Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. ⁣⁣I hope you'll join me on this journey!