One of my favorite things to do is to hop on coaching calls with up and coming small businesses. I love seeing my students walk away smiling with an action plan.  Coaching calls that trigger lightbulb moment for my students, really light me up (see what I did there?).  Okay, but seriously! That’s because just one simple tweak can change a new business owner's life. And today I’m excited to share with you one of those coaching calls on the podcast today. I’m chatting with Jessie and she’s been running a lot of FB and Google ads to her subscription box website. She’s getting people to her site, but they’re not converting.   Now, normally I don’t talk about e-commerce stores (I’m much more geared towards service-based businesses).   That being said, there were so many great lessons in here I know you’d find extremely valuable for YOUR business (especially if you have trouble getting your FB or Google ads to convert!).   This episode is packed with tips, so bring your notepad.  Here’s a little sample of today's podcast. **The biggest red flag I see most new Facebook advertisers make. Fixing this one simple thing could mean thousands to your bottom line. **The critical question to ask yourself that clicks ‘reset’ on your ads when nothing seems to work. When nobody is buying it always comes down to answering this question  **How to ramp up the conversions of your ads. Most business owners have these little nuggets hidden in their office clutter (and no, it’s not a testimonial). **Close more sales on your Google AdWords. Quickly diagnose why your people are clicking but not converting. This one tweak saves you hours of needless testing and puts money back in your pocket. **The TRUTH about bad product images and why they scare away fresh clicks to your website. You’ll be shocked to hear how easy it is to turn a crappy product photo into an irresistible offer. This week's podcast is dedicated to helping you demystify why your FB & Google ads might not be converting the way you want them to. And by the way I LOVED doing this, so keep an eye out for these in the future. Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training