A few weeks back I published a ‘coaching call style’ podcast.   It shows you how to bump up the conversions on your website with FB & Google ads.   Judging by the feedback, my listeners loved it.   And on this week's podcast, we’re doing it again.   Only this time we’re talking about traffic and conversions for local service-based businesses.   If you’re someone who heavily relies on referrals and you know you need to diversify where you get leads from...   You’ll wanna stick around for this episode.   Because I go deep into Steve’s local window cleaning website (and drop a ton of micro tweaks that add up to BIG results).    And hey he’s from Australia, so I know you’ll enjoy the Aussie accent (I did!)   Here are just some of the tweaks we cover on this week's podcast:   **What you should NEVER say on your call to action buttons. It’s a common phrase I hear all the time that repels prospects. Use these 4 irresistible words instead.   **2 Easy steps to book more calls. These two steps make it extremely easy for people to contact you without any hesitation.   **The little known formula that positions you as a trusted advisor in your prospects mind. Yet few business owners are aware of this client generating formula.   **Instantly wake up prospects out of ‘skim mode’. This kind of media ALWAYS grabs prospects’ attention. It’s perfect for snapping people out of research mode and focus solely on YOU.   **The essential ingredient that sparks a buying frenzy on your website. I’ve seen websites double and even TRIPLE conversion rates just by adding this.   If you listen closely, you may hear some things and think…   “Hmmm my website is guilty of that”   I promise you’ll find AT LEAST 1 tip that will increase your website’s sales & conversions.   Tune in and listen now.   Check out Steve Marsh’s White Knight here:  https://www.white-knight.com.au/ Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training