In this week’s Saturday Strategy Session, we’re diving into the first "tea time with Jenzaia”. Hear the hot take on why targeting is not the issue when it comes to Facebook ads. Often, people believe that finding the right audience is the key to success. However, I have two rebuttals for this. Firstly, many individuals fail to leverage their warm audience and lookalike audiences effectively. Secondly, the problem often lies in messaging rather than targeting. This episode explains the importance of utilizing warm audiences and lookalike audiences rather than solely relying on interest-based saved audiences. Also learn the significance of messaging and how you can improve your ad images and copy to resonate with your target audience. Targeting is just one piece of the puzzle! By combining effective targeting with compelling messaging, you can unlock the full potential of your Facebook ad campaigns!Facebook Ad Targeting for Teacherpreneursjenzaiadimartile.com/audiencesKey Takeaways:Podcast rebranding and new changes {00:35}Utilizing warm and lookalike audiences {03:12}Explanation of custom audiences and creating lookalike audiences {04:30}Targeting is not the issue - it’s your messaging {11:00}Exploring different angles for ad copy {14:30}Targeting vs. messaging as the problem {17:40}Mentioned in the Episode:Lydia Harris - Brand & Web Designinstagram.com/heylydiaharris Brittany Kues - Podcast Managementbrittanykues.comLinks and Resources:FREE audience audit call → marketscalegrow.com/audienceauditDream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlistFree download → Facebook Ad Targeting Groups___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow