As the fall season approaches, it's time for businesses to start planning their marketing strategies to finish the year off successfully. In this week's Saturday Strategy Session, we’re discussing 4 key tips that can help you create an effective fall marketing plan. These tips can also be applied to other seasons, allowing you to tailor your marketing efforts throughout the year. Dive in and discover how you can play the long game, layer your marketing plan, tailor your message, and balance your time and money investments for optimal results!Key Takeaways:Playing the long game and making decisions for the long term {01:20}Understanding buying cycles {4:25}Layers to your marketing plan; brand awareness, nurturing, building sales {6:38}Tailoring your message and offers to the time of year {12:50}Balancing time versus money investment in your business {18:20}Links and Resources:FREE audience audit call → marketscalegrow.com/audienceauditDream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlistFree download → Facebook Ad Targeting Groups___Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow