In this week's Saturday Strategy Session, we chat about how to reverse engineer your goals and expectations for your upcoming course or membership launch (whether or not you plan on running FB ads).It's so important to start with the end in mind when you're planning a launch and an ad campaign.  This will allow you to have more confidence in the campaign (whether or not it's actually doing well) because you'll have targets you're trying to hit.Even if this is your very first launch, I provide industry standard benchmarks to help you get an idea of what success can look like!   We'll go through my three step process that uses your sales goal to determine the number of leads you need and the ad budget that will get you to your goal.Don't forget to grab the FREE spreadsheet that will help you with the calculations!Links from the EpisodeFree Download: Facebook Ad Targeting Groups for TeacherpreneursMy Fave Customer Management Tool: Dubsado___Find me on Instagram @heyitsjenzaiaEmail Me: hello@jenzaiadimartile.comThe Market, Scale, Grow Community