In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment.
Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting.
We'll explore powerful alternatives like Multi-Touch Marketing Measurement (MMM) and incrementality testing, and discover how to combine them for a holistic view of marketing effectiveness.  Learn how to break free from the misleading data and optimize your campaigns for real results.