14 min listen
#38 How to Create Ads That Don’t Suck
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
#38 How to Create Ads That Don’t Suck
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
16 minutes
Released:
Nov 29, 2021
Format:
Podcast episode
Description
If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices. But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering. Our host, SVP of Performance Marketing, Rich Briddock, says that the best way to get a patient to convert through your ad creative and messaging is to get rid of barriers and hurdles while conveying the value of your healthcare organization. Tune into this episode of Ignite to learn how to develop ad creative that converts, the technologies you should use to deliver the best ads to your users, and examples you can pull from to improve ad creative at your healthcare organization. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Nov 29, 2021
Format:
Podcast episode
Titles in the series (100)
# 19 - Why Being The Best Isn’t Enough: Finding Your USP: What is it that makes your healthcare organization stand out in a crowded digital atmosphere? Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo