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# 52 - Google Helpful Content Update: How it Impacts Healthcare
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
# 52 - Google Helpful Content Update: How it Impacts Healthcare
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
17 minutes
Released:
Oct 25, 2022
Format:
Podcast episode
Description
Google’s latest “Helpful Content” update continues to prioritize user-centric content over articles written only for its algorithm. As a result, it has become increasingly important for healthcare organizations to have a robust full-funnel content strategy that answers patient questions at each stage of the patient journey while continuing to implement SEO best practices. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Technical & Strategy, John McAlpin, discuss: - What the Google Helpful Content update is - How the update differs from previous updates - Who will be affected, and the impact it will have on them - What “helpful content” looks like in the healthcare industry - Best practices for creating a full-funnel content strategy ADDITIONAL RESOURCES: Google’s Helpful Content Update & Impact on Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-helpful-content-update-impact-on-healthcare/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Oct 25, 2022
Format:
Podcast episode
Titles in the series (100)
#24 - Building Patient Pipeline To Replace Referrals: The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo