It's vital for healthcare groups to build an organic presence on the search engine results page (SERP) if they want to reach potential patients. To get on the first page, they need to invest in SEO. However, many organizations struggle with SEO because they don't see an immediate return on their investment. SEO takes time to gain top ranking positions. Because of this, SEO campaigns are often cut during times of economic uncertainty. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of SEO, Operations, Jacquelyn Green, discuss: - Why SEO is hard to track - SEO roadmaps and how they measure impact - KPIs to measure SEO success at each stage of the funnel - How to tie SEO results to revenue ADDITIONAL RESOURCES: Your Blueprint for Measuring SEO Performance Across Multiple Locations - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-multi-location-seo-analytics/ Why You Should Insist on an SEO Roadmap [+Template]- https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/seo-roadmap/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/