As Q4 begins, now is the time to evaluate your media performance and develop tangible goals to guide you in the new year. To create well-defined goals that guide your digital marketing strategy, it is important to understand why goal setting is important and what steps are needed to achieve them. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and SVP of Strategy and Analytics, Rich Briddock discuss : Creating goals and what the process should look like - Where to start the process - What good goals looks like - How better goals can get you better results - The importance of goal setting for healthcare organizations ADDITIONAL RESOURCES: Google Ads Goal Planning – Get Ready for 2023 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/google-ads-goal-setting/ Healthcare Annual Planning: Time for a Digital Makeover? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/annual-healthcare-marketing-planning-2022/ Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/