The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your USP, diversifying your marketing strategy, and exploring other digital marketing channels can replace your referral pipeline so your healthcare organization will never be left in that situation again. Don’t depend on doctor referrals as your only source of new patients. Building a diverse lead pipeline ensures that your medical organization has a firm foundation to weather market disruptions. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/