14 min listen
#22 - The CRO Process: How to Make it Easy for Patients to Convert
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
#22 - The CRO Process: How to Make it Easy for Patients to Convert
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
15 minutes
Released:
Aug 2, 2021
Format:
Podcast episode
Description
If you’re generating a steady flow of website traffic, but your lead volume is low, your website experience might be to blame. Healthcare consumers have high expectations and will quickly bounce if they don’t find what they need. If you want to improve your conversion rates and generate more leads, you should consider conversion rate optimization (CRO). By aligning your user’s goals with your website experience, you can remove barriers preventing them from taking action. In this episode of Ignite, our hosts, CEO, Alex Memrbillo, and VP of Paid Media & Analytics, Rich Briddock discuss what the CRO process looks like and how to conduct tests. Then, they dig into the specific tactics healthcare organizations can use to make it as easy as possible for prospective patients to convert. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/
Released:
Aug 2, 2021
Format:
Podcast episode
Titles in the series (100)
#13 - Back to Basics: Building Your Healthcare SEO Strategy: If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your content strategy and a strong backlink portfolio that tells... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo