11 min listen
#82 - Healthcare Listing Platforms: Are They Worth the Cost?
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
#82 - Healthcare Listing Platforms: Are They Worth the Cost?
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
12 minutes
Released:
Jun 27, 2023
Format:
Podcast episode
Description
Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers. On this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, we explore the realm of healthcare listing platforms, including the well-known names like ZocDoc, Healthgrades, Vitals, RateMDs, and more. The two unravel the role these platforms play in patient acquisition strategies, their evolutionary journey, the emergence of new pay-to-play models, and most importantly, whether they are truly worth the cost for healthcare providers.
Released:
Jun 27, 2023
Format:
Podcast episode
Titles in the series (100)
# 28 - Personalization in Healthcare Marketing: Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do. Engaging today’s patients requires knowing and accommodating each... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo