Google is actively promoting the use of automation and AI in its advertising solutions. This shift is causing traditional "exact match" to become obsolete and the limitations of other keyword matching options are becoming increasingly apparent. To keep up with this change, advertisers are being pushed to use "broad match" type in their campaigns. On this episode of Ignite, our hosts, SVP of Healthcare Marketing, Lauren Leone, and Director of Paid Media, Evan Ilgenfritz, discuss how Cardinal is approaching Google's shift to AI-powered solutions and share the results of our broad match campaigns. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.facebook.com/CardinalDigitalMarketing