Generative AI is helping marketers take huge creative leaps in their campaigns, enabling them to uncover new demand and optimise ads with Google AI-powered tools like Performance Max. But it’s also raising questions on brand safety and how to stand out.In our final episode of Talking AI, join our host, IAB CMO Helen Mussard as she chats to Pallavi Naresh, Group Product Manager for Creative Assets at Google and Guy Gobert-Jones, Managing Partner at Omnicom Media Group UK about the rise of generative AI and the ways it’s shaping - and challenging - digital advertising.Don’t miss our other episodes on the language modelling advances powering broad match, and the predictive AI fuelling smarter bidding strategies. Listen to the full series of Talking AI here: https://goo.gle/talking-aiYou can also hear more from IAB and Google by downloading The Crux podcast: https://goo.gle/the-crux