24 min listen
GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions
GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions
ratings:
Length:
25 minutes
Released:
Jul 12, 2022
Format:
Podcast episode
Description
We are excited to introduce our very first Partner Podcast!Users' privacy expectations call for the end of universal granular tracking that is based on third-party cookies. In this episode Andrea Crescenzo, Data & Measurement Partner Account Manager at Google, will discuss with Charles Duenas, Senior Expertise & Innovation Manager at fifty-five, how Enhanced Conversions can help maintain a privacy-proof measurement. Hear what’s top of Charles' mind when approaching Enhanced Conversions and how to consult clients.
Released:
Jul 12, 2022
Format:
Podcast episode
Titles in the series (9)
Google Marketing Platform Podcast - Measure up with Google Analytics 4 in 2022 by Google Marketing Platform Academy Podcast