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GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

FromGoogle Marketing Platform Academy Podcast


GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

FromGoogle Marketing Platform Academy Podcast

ratings:
Length:
25 minutes
Released:
Jul 12, 2022
Format:
Podcast episode

Description

We are excited to introduce our very first Partner Podcast!Users' privacy expectations call for the end of universal granular tracking that is based on third-party cookies. In this episode Andrea Crescenzo, Data & Measurement Partner Account Manager at Google, will discuss with Charles Duenas, Senior Expertise & Innovation Manager at fifty-five, how Enhanced Conversions can help maintain a privacy-proof measurement. Hear what’s top of Charles' mind when approaching Enhanced Conversions and how to consult clients.
Released:
Jul 12, 2022
Format:
Podcast episode

Titles in the series (9)

Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.