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    Google Marketing Platform Academy Podcast

    Google Marketing Platform Academy Podcast

    Google Marketing Platform Academy Podcast

    ratings:
    Length:
    9 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Our mission with this series is to inform and inspire marketers at all levels. We invite marketers that work with the world’s biggest brands to chat through their strategies, and leave you with some new ideas.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 9 of 9 episodes

    Title

    Talking AI, Episode 3: How marketers are navigating the rise of generative AI

    Generative AI is helping marketers take huge creative leaps in their campaigns, enablin...

    16 minutes
    		Feb 27, 2024

    How Attribution, Experiments and MMM are the future of media effectiveness measurement

    In this insightful episode, we dive deep into the future of media effectiveness measure...

    30 minutes
    		Dec 13, 2023

    Talking AI, Episode 2: How predictive AI is supercharging bidding strategies

    Bidding strategies fuelled by AI can help marketers deliver ROI and unlock new growth a...

    15 minutes
    		Oct 09, 2023

    Uncover Display & Video 360 capabilities to gain operational and media efficiency

    In this insightful episode, we dive deep into the world of DV360 capabilities,specifica...

    9 minutes
    		Aug 28, 2023

    Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

    Unleashing the power of GA4 Reporting: Insights, Surfaces and Best Practices

    31 minutes
    		Jul 04, 2023

    GMP Partner Podcast - Talking AI: How a deeper language understanding is transforming broad match

    How is AI helping marketers to connect with new customers? Join us for the first episod...

    32 minutes
    		May 18, 2023

    GMP Partner Podcast: Transforming your business with GA4

    Google Analytics 4: The future of Analytics. In this episode Stephanie Knoebel, Data & ...

    19 minutes
    		Oct 17, 2022

    GMP Partner Podcast - Boost the accuracy of your conversion measurement with Enhanced Conversions

    We are excited to introduce our very first Partner Podcast!Users' privacy expectations ...

    25 minutes
    		Jul 12, 2022

    Google Marketing Platform Podcast - Measure up with Google Analytics 4 in 2022

    Our second podcast episode is here and we are excited for you to take a listen.In this ...

    23 minutes
    		Mar 20, 2022