Google Ads,  our favorite demand capture tool.  Unfortunately we feel like it may be falling off the rails.  After the pandemic killed any form of customer service we had with Google, the ad platform is pushing us harder and harder to fully adopt new AI that just isn't a fit for everyone.In a world where tracking is becoming more and more difficult, how are we supposed to let an algorithm optimize towards metrics we can barely track?The future is certainly going to be interesting, but also presents us an opportunity to go back to being marketers and not a bunch of tech people.Resist Performance Max and lets keep control over our media strategy! Join us this week as we discuss the future of google with a couple of certified google wizzard/gurus who have been through it all.