Beyond regulations, there's also infrastructural changes to today's internet, beginning with Google's decision to phase out third-party cookies. Why does this matter? Aqilliz is a blockchain solutions provider addressing the many issues currently plaguing the platform economy. Founded by a team of advertising industry veterans, entrepreneurs, and experienced engineers, Aqilliz is able to identify sector-specific challenges in the field of digital marketing to develop bespoke, blockchain-based solutions. Within a rapidly crowding platform ecosystem, the exchange of value now takes place at unprecedented rates and across multiple destinations, with marketers struggling to efficiently manage campaigns, connect with consumers, and track results. Powered by Zilliqa's high-throughput blockchain platform, Aqilliz is able to tip the value scale, restoring the balance between brands, platforms, and consumers of content across a largely fragmented industry ecosystem. Gowthaman Ragothaman is the CEO of Aqilliz, a blockchain solutions provider that looks to address issues across the platform economy. Affectionately known as G'Man across Asia's advertising community, his career spans over 20 years across the continent, having held multiple positions during his tenure at the WPP group of companies. Throughout his career, G'Man has worked with leading global FMCG conglomerates, such as PepsiCo and Unilever. Most recently, G'Man was the Global Client Lead at WPP and Global Blockchain Solutions lead at GroupM, where he looked to introduce blockchain-based solutions and distributed ledger technology to WPP clients worldwide. G'Man also previously served as the Chief Development Officer for the Asia Pacific, Middle East, and Africa (APMEA) region at Mindshare. G'Man shares his background and what prompted his decision to leave behind the world of traditional advertising at WPP and transition to form Aqilliz. I learn more about Aqilliz and what challenges they hope to solve. With the rise of privacy regulations, we also discuss the leading challenges that marketers need to contend with today.