Balancing quick wins & long term growth continues to be the biggest struggle for marketers.  Especially for investor backed high growth companies.With current economic challenges, and less budget how can we continue to innovate?1) For early tests where the goal is to create proof of concept, focus on low cost tests such as messaging & content.2)  Develop ways to operationalize tests that have effectively scaled (So these can be at full steam when budgets ramp again.  (The average length of a recession is only 10 months)3) Double down on customer insights.  In most cases, talking to customers is free.  When times are tough, dive deep and learn more about your customers that can be used to help drive product innovation & messaging.