Topics discussed in the episode:
Going From a Lifestyle Business to Specialty Agency
Narrowing Your Focus For Long-Term Agency Growth
Driving Client Acquisition Without Outbound Sales
Differentiation and Positioning: 2 Weapons For Lead Generation
What to Do When You’re Losing Business to Competitors
The Role of Performance-Based Guarantees
Using Focus Group Data to Achieve Better Client Outcomes
Data-Driven Creative Design
Branding KPIs
Prospect Theory: Subjectivity = Risk, Data = Certainty
The Benefits of Outcome-Based Pricing
Pattern-Recognition as a Growth Skill
Playing to The Strengths of Each Co-Founder
Overcoming Chaos During Agency Scaling
Presenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it’s customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That’s where TextExpander comes in. With TextExpander, you and your team can:Keep your message consistentSave time and be more productiveBe accurate, every timeThe way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.Get 20% from ZenPilot with this link. Resources mentioned in this episode:
ZenPilot

SmashBrand