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077: Bootstrapping a Company to $10k/Month with Only Two Employees

077: Bootstrapping a Company to $10k/Month with Only Two Employees

FromThe Koerner Office - Live Call-In Business Advice (Dave Ramsey for entrepreneurs, but with hair).


077: Bootstrapping a Company to $10k/Month with Only Two Employees

FromThe Koerner Office - Live Call-In Business Advice (Dave Ramsey for entrepreneurs, but with hair).

ratings:
Length:
7 minutes
Released:
Nov 20, 2023
Format:
Podcast episode

Description

Today we're kicking off an episode that's packed with insights from StageTimer's incredible journey to bootstrapping success. Picture this: Lukas Hermann, co-founder of StageTimer, took his project from ground zero to an impressive 10 grand Monthly Recurring Revenue with just two employees. Now, before we jump into the nitty-gritty details of Lukas's triumph, I want to share three core principles that fueled StageTimer's meteoric rise. We'll be breaking down the secrets behind their customer-centric product development, strategic community engagement, and the genius behind their referral strategies paired with organic word of mouth. Get ready to uncover actionable strategies that any business owner can apply to supercharge their own entrepreneurial journey.Introduction:Chris Koerner kicks off the episode, introducing listeners to StageTimer's remarkable journey from zero to €10k MRR.Teases three key principles that will be explored in-depth: Customer-Centric Product Development, Strategic Community Engagement, and Referral Strategies with Organic Word of Mouth.Principle #1: Customer-Centric Product DevelopmentLukas Hermann's realization of the limitations of trading time for money during his freelancing days.The inception of StageTimer from Lukas's experience working in a video recording studio and identifying the need for a timer tool.The importance of actively engaging with the user community, collecting feedback, and incorporating it into product development.Concrete action: Regularly communicate with customers through surveys, focus groups, or direct conversations to understand their specific needs.Principle #2: Strategic Community EngagementLukas's shift from a common Twitter approach to focusing on communities and forums where the target audience, video professionals, congregated.The value of authentic engagement in online spaces where the audience hangs out.Concrete action: Identify and participate in niche communities or forums relevant to your industry to build trust and contribute value to discussions.Principle #3: Referral Strategies and Organic Word of MouthImplementation of a referral strategy inspired by successful models like Dropbox's, contributing to early growth.The organic word of mouth within the community, with professionals creating videos about StageTimer without any prompting.Concrete action: Develop a referral program and provide stellar products or services that naturally generate positive word of mouth.Conclusion:Chris wraps up the episode, emphasizing the practicality of the discussed principles.Encourages listeners to apply these strategies in their own entrepreneurial journey for maximum impact.
Released:
Nov 20, 2023
Format:
Podcast episode

Titles in the series (100)

What if there were a Dave Ramsey for entrepreneurs? Or wantrepreneurs? Now there is. 100% live, impromptu, improv and unscripted.Business owners have a massive problem: they need help. They live in a vacuum and can't afford a coach or consulting. That's where I come in. I've built over 20 companies and run 6 right now, with revenues in the 10s of millions. I've been starting and running companies since age 9 - literally! I passed the 10,000 hour rule a decade ago.Every Friday at 12pm CST I host a live call in show on Twitter for business owners. Call in and ask any business question you want, such as:1. How should I grow my pressuring washing business?2. When should I fire my employee?3. Should I quit my job for this business idea?4. How would you grow my business idea?Or, people can just call in and brag about their profit margins in their niche business that no one has ever heard of.To listen or call in live, follow me on Twitter here: https://twitter.com/mhp_guy or @mhp_guy and look for a tweet at noon CST every Friday.Either way, it makes for great content.This will be a 10 week experiment, ending on on April 26th, 2024. By that date, if this podcast is:1. Growing fast by that date2. Getting awesome feedback3. Giving me energyThen I'll keep doing it. If not, I won't.Podcasts are hard. Putting an end date on it makes it more manageable for me. If you love it and want it to continue on past April 26th, share it with your friends to make it grow!See you on Friday. :)