With advancements in social media and the growth of third party review sites, the purpose of your website has changed.  Brands are shifting away from generating content hubs focused on SEO to your website now being a sales channel.Sorry UX & CRO people,  the days of A/B testing minute elements to try to trick users into providing their contact information is over.  2022 is about Quality over Quantity.Join Zach and James as they discuss current buying trends and how users are finding the information they need to make purchasing decisions.