50 min listen
190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49
ratings:
Length:
71 minutes
Released:
Sep 15, 2021
Format:
Podcast episode
Description
On last night's Demand Gen Live, Chris Walker signed on from San Diego, CA and covered the following agenda: Why the B2B agency model needs a complete overhaul, The truth about Marketing to the enterprise, and How “data-driven” companies lie to themselves about being data-driven. He also opened the stage to a live Q&A where he answered questions about the things companies decide to continue doing that they can measure vs. what they don't do because they can't, how marketers need to keep up with buyers who are changing rapidly, digital content experiences, and the benefit of collecting self-reported data.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Sep 15, 2021
Format:
Podcast episode
Titles in the series (100)
14 - Do you need an SEO agency? | Demand Gen Live S1 x10 by B2B Revenue Vitals