53 min listen
RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
ratings:
Length:
46 minutes
Released:
Feb 18, 2023
Format:
Podcast episode
Description
With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of the Sales Leadership Podcast, where Chris was invited to talk through how organizations can drive revenue in a more predictable way.
He covered:
What the true definition of demand is,
Removing friction in the buying process, making sales easier,
Aligning sales and marketing by measuring HIRO pipeline,
Nuances between capturing demand and creating demand,
How the buyer journey has evolved and what that means for the sales org, and
The buyer experience
If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
He covered:
What the true definition of demand is,
Removing friction in the buying process, making sales easier,
Aligning sales and marketing by measuring HIRO pipeline,
Nuances between capturing demand and creating demand,
How the buyer journey has evolved and what that means for the sales org, and
The buyer experience
If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
Released:
Feb 18, 2023
Format:
Podcast episode
Titles in the series (100)
10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman by B2B Revenue Vitals