Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:


What the true definition of demand is, 
Removing friction in the buying process, making sales easier, 
Aligning sales and marketing by measuring HIRO pipeline, 
Nuances between capturing demand and creating demand, 
How the buyer journey has evolved and what that means for the sales org, and
The buyer experience


Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.