81 min listen
54 - Spend Your Budget Like It's Your Own Money | Champagne Strategy with John James
54 - Spend Your Budget Like It's Your Own Money | Champagne Strategy with John James
ratings:
Length:
74 minutes
Released:
Sep 7, 2020
Format:
Podcast episode
Description
Chris Walker joined John James on the Champagne Strategy podcast last week to talk about a wide range of topics across marketing, sales, and entrepreneurship. They covered:
Why organizations invest heavily in sales headcount as a replacement for lack of demand, and what happens as a result thereof;
What Chris's entrepreneurial background taught him about how people make purchasing decisions;
How to spend your marketing budget like it's your own money; and
The difference between high performing teams and high potential teams.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
Why organizations invest heavily in sales headcount as a replacement for lack of demand, and what happens as a result thereof;
What Chris's entrepreneurial background taught him about how people make purchasing decisions;
How to spend your marketing budget like it's your own money; and
The difference between high performing teams and high potential teams.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
Released:
Sep 7, 2020
Format:
Podcast episode
Titles in the series (100)
1 - B2B Demand Generation | Demand Gen Live S1 x01 by B2B Revenue Vitals