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Storytelling With Fundraising!

Storytelling With Fundraising!

FromThe Nonprofit Show


Storytelling With Fundraising!

FromThe Nonprofit Show

ratings:
Length:
30 minutes
Released:
Feb 22, 2024
Format:
Podcast episode

Description

Nonprofit organizations continue to navigate the evolving landscape of fundraising and storytelling, and we found out how platforms like StoryRaise are poised to revolutionize the way they engage with donors and communities.  We just hosted Josh Kligman and Jeff Rum, the dynamic duo behind StoryRaise.com, and peeked into the exciting intersection of storytelling and fundraising. With over 20 years of combined experience in marketing and a shared passion for nonprofit work, they're revolutionizing how organizations communicate their impact. Josh Kligman, CEO of StoryRaise, introduced the platform as a solution tailored for nonprofits to craft compelling digital reports and campaigns. He emphasized the importance of storytelling and its ability to bridge the gap between donors and organizations, drawing from his extensive background in nonprofit marketing. Jeff Rum, StoryRaise's  CMO, brought his wealth of experience from running his own agency to the table. His insights underscored the need for unity between marketing and fundraising efforts, stressing the significance of aligning storytelling with donor expectations, stating, "We're really trying to help organizations save time and money... it's got to be authentic to who the organization is... use [AI] as a tool rather than as a crutch." In this fast –paced chat they discuss nonprofit marketing, shining a light on their recent research findings. Jeff elaborates on the pivotal role of authenticity and transparency in donor engagement, revealing that donors are more likely to support organizations that regularly update them with impactful stories. Josh echoed this sentiment, re-affirming the value of AI in streamlining storytelling processes for nonprofits. He introduced StoryRaise Campaigns, a cutting-edge tool designed to generate comprehensive social media, email, and direct mail campaigns with minimal effort, allowing organizations to focus on their mission without compromising authenticity. This conversation showcases the innovation driving StoryRaise and points us to the imperative for nonprofits to embrace technology as a catalyst for social impact.Watch on video: https://bit.ly/49ncM2VFollow us on the Twitter: @Nonprofit_ShowSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
Released:
Feb 22, 2024
Format:
Podcast episode

Titles in the series (100)

The Nonprofit Show is the daily live broadcast where our national nonprofit community comes together for problem solving, innovations, and reflections to foster greater social impacts.  Each day the hosts and their guest experts cover relevant topics, from money to management to missions, with fresh thinking and ideas to help you and your nonprofit amplify your social impact and better achieve your mission, vision and values. //Join in with The Nonprofit Show Co-Hosts Julia C. Patrick, CEO of The American Nonprofit Academy and Jarrett Ransom, The Nonprofit Nerd and CEO of The Rayvan Group.   Watch or listen to The Nonprofit Show for new knowledge and amazing inspirations.  Connect with nonprofit and social impact experts from across the globe. More details . . . https://bit.ly/34yEYk1 //Signup to watch the Live video broadcast of The Nonprofit Show and receive a show time reminder: http://bit.ly/3nxnADf // The Nonprofit Show is a production of the American Nonprofit Academy http://bit.ly/2LsVonu